My favorite mediacenter software finally got the iPhone app that has been so longly anticipated.
It has two modes, gesture and buttons. The button mode is straighforward and pretty easy to use. The gesture mode is good as well, though it takes some getting used to the sensitivity.
My only complaint is that there are no shortcuts on the phone. This app definitely does not take full advantage of the canvas that is the iPhone screen.
Search is the biggest missing component from Boxee in general, but the remote app could go a long way to solving that. Ideally, it would have text-based search function. Scrolling is so analog. At the very least there should be an alphabet down the side like the contacts app. Different sources may organize differently, but if you take the term alphabet loosely it can mean anything. It could mean a adding shortcuts for date, show title, or any other category of data they can get.
So, is this boxee's next move in usability? Should they start to catalog all the content they have available from their different sources by all the available information so that you can browse and search your available video content like it's your email? That would be very much welcome.
Your favorite Blackberry lover got an iPhone. Don't go crazy or anything, someone stole my jacket and ipod over the weekend and a friend had a 1st Gen iPhone laying around for me. (Thanks Rabe!). So, now I'm carrying around an iPhone without service and a Blackberry Curve. I find it hard to imagine myself dropping my Curve for the same reasons I've been saying (mobile IM it better than SMS in almost every way, real keyboard, keyboard shortcuts, etc.)
But, most interestingly, I'll be trying to get it to work well as a remote for my computer. I already installed Mocha VNC Lite (which is awesome, if not a bit slow). Obviously, I installed the remote program for iTunes. As I've written recently, I'm excited about Boxee and I think the iPhone could be a great remote control (hence the installation of Mocha VNC). And, according to Avner at Boxee, they are working on the app.
Some of the other great apps like Pandora or Shazam won't be as useful for me, because I rely on wifi only. I'll be focusing on free apps though, because without the internet with me all the time, I don't think it's worth it to pay for apps. However, tons of other programs in the app store have potential for me. The instapaper free program looks to have tremendous potential to keep me up to my ears in content to read on the subway (auto downloading like I've been asking for from my mobile RSSreaders). And, urbanspoon makes choosing where to eat downright entertaining.
So, friends with iPhones/iPod Touches, let me know what apps you've downloaded that make your experience amazing. In the meantime, I'll try to get used to the fake keyboard.
A sign of the growth for online video is that HBO is using Funny or Die (a website by Will Ferrell and company) to premiere Flight of the Conchords, a hilarious show. I'm embedding it here for your viewing pleasure. Hopefully, one day, I can subscribe to HBO over the internet, plug my computer into the TV and use something like boxee to see it all.
What would the ideal set top box have in it?
It definitely needs tv, maybe games, and it has to connect to my existing downloaded content and the most importantly it needs the internet (a DVD player would be nice, too, in the short term).
#1 on the list is definitely television content. There is hardly a way for anyone to do without the content regularly delivered via the cableco. Most content can be had on demand, but the live events and news are always going to need to be streamed. The 'guide' that shows you what is on and when is probably the biggest advancement of content consumption since the tv was invented. And yet, the potential is so much higher.
What about a google search? Or relevant information about what I'm watching? What about bringing my fantasy team into a page on the guide that updates in real time while I watch football (it's been possible for at least 2 years)? What about the recipe being made on the cooking show I'm watching? Or the IMDB page for the movie I'm watching? Maybe overlay it on the screen. Yahoo is still working on tv widgets, which is the beginning of a solution.
The point is there is lots of secondary content relevant to what I'm watching on tv that would be great to have along side it. There are opportunities for ads in the guide, which might bring the gatekeeping cablecos along. The box could provide suggestions of what to watch (like TiVo) but from the full content library (Hulu, Netflix, etc), not just previously recorded programs.
Which gets me back to a point I've been making for a long time: cable cos suck. By making it so hard for people to hack their own set-top box together, they have limited innovation substantially. There's nothing about what I've suggested above that you couldn't already do on your pc. The hard part today is incorporating the tv, which the cable companies walled-in (CableCARD was a poor attempt to fix that).
The biggest problem with existing set-top boxes is that they can only have one cable input, compared to the cableco box that has two (so you can record one thing while watching something else). Any 3rd party set-top box you get you has to take the one output that would normally go to the TV and be in the middle, which eliminates the two source possibility. This has managed to get me to pay them $7 a month per box. TiVo charges $12 per month. I do believe that they have a better product and it would be worth paying more for, except that they can't get two sources if you have digital cable. Has a culture that used to buy VCRs and DVD players really abandoned the hardware model? I'm not that sure. So, why can't people continue to pay a portion of a monthly charge to the cable company with the rest going to a company like TiVo, who also gets to sell the hardware. I really think people would pay for a the right hardware with the right software (I still believe Boxee could be that software).
With Obama talking about national broadband, there is a chance we can cut the power of cablecos and make everyone get a richer experience. It's possible, we nationalized the highways once-but that's another post (hopefully coming soon, but requiring actual research).
So, how would you control the ideal box I've been describing which has tons of different features and configurations. With a touch screen remote (like the ipod touch-which I mentioned wanting to use as a remote way back when). But, the tv experience is often a lean-back experience, the tactile feel of a real remote makes browsing without looking away from the tv much easier. Well, you could do like the old palms and have people learn different gestures to do specific tasks, or a swipe across the screen could change modes. But that might not be ideal. I think I would want like 4-5 physical keys to switch to my favorite settings/modes and a home screen with everything else. But, that's a more tactical implementation discussion. I believe people would get past it or that you could solve the browsing issues by having a full keyboard as well.
The remote really is the key. You could get Picture-In-Picture with the remote as a screen with little speaker to keep an eye/ear on when the game comes back from commercial. It could be where you keep your fantasy scores (or otherwise replace the laptop on the coffee table). The finger flick of the iphone would be a good way to browse the program guide without bringing it up on the screen if desired.
The beauty of the touchscreen interface is that its a blank canvas so you can do anything with it. The question is whether we are over engineering this solution. I might be in this exercise, but I think we could all stand to get more from our tv experience.
[So, immediately after I mentioned horror stories in cable company customer service, I got great service from my cableco. Although, that was in response to the literally immediate failing of my television and internet. Conspiracy? Prob not, unless it goes down tonight too]
Here are some of my ideas for Boxee to generate revenue. I'm focusing mostly on the video services, but Boxee also provides the ability to listen to music. [Also, please understand that I could talk for hours about each of these options. I tried to balance brevity with background.]
1. Get onto the cable or telco's set top boxes.
Cable companies control the television through their cable boxes. Getting into those boxes opens up a new world of potential user to your software.
This has to be the most unlikely of all of my suggestions because the cable companies don't want to give up control over the television. TiVo has been trying this strategy for a while with limited success. Even though they have gotten themselves on some Comcast and DirecTV boxes as a premium service, these agreements haven't reached their full potential. The cable monopolies continue to dominate. IPTV services like U-VERSE and FiOS might want a differentiator (which FiOS brought with whole home DVR).
However, for a long time the music industry thought it had a nice monopoly. As the distribution and consumption habits changed, Apple has taken control of nearly everything through iTunes (even though their DRM should turn off consumers and drive them to Amazon, but that's another post). Itunes even has made inroads into downloaded television programs and if they ever decide to focus on AppleTV, it could put a lot of pressure on the incumbent boxes. Maybe it's time for the cable companies to get out in front of this thing. The right software on an existing box can transform that loud, slow, unextensible box into something really strong. [Aside: it's amazing how lacking the existing boxes are. People are forced to put up with it because they don't know what could be better, but that's another post].
Why shouldn't the cable companies be happy to take $7 a month (what they get now) from any number of set top boxes and let box keep the premium above that?
2. Get on ANY set top box
There are tons of companies working on being the set top box that finally bridges the gap between computer and television. It seems unlikely that many of them will be able to successfully make their value proposition work to end consumers, unfortunately. The low chance of success of these companies could be an opportunity for Boxee to be basically outsourced UI design and help them conserve cash (especially right now). If you can be the software on every box, you can be the Microsoft of home media. You can make it easier for people to switch between boxes because of the common interface. That could drive hardware sales similar to sales of stereos and VCRs in years long since passed. Which could appeal to today's hardware companies.
Obviously this plan probably has a lot more development costs associated with it. Think of why they chose to build on Apple machines first, one type of hardware makes development way easier.
3. Make deals with content providers
Similar to how Netflix made a deal with Roku, why couldn't Boxee make a deal with Netflix? Why couldn't Boxee make deals with every content provider, Including the traditional networks?
If CBS needs more eyeballs watching its shows, wouldn't they be willing to pay a share of revenue for those eyeballs? Obviously, Boxee could be more targeted in its advertising than traditional television (as all new media products propose to be) so that should have value to advertisers and in turn content providers. This would be low-risk for the providers as it could be completely variable pricing based on the impressions, potentially with guarantees, etc.
Further, who knows how Hulu will be operating in a few years. Hulu could be buyers of original content not shown on TV first and basically become the world's first online 'network' with syndicated and original content (Boxee could become that as well, but Hulu has the head start here). That makes companies like Hulu and Joost and even YouTube potential partners (assuming they can figure out their own sufficient revenue streams).
4. Sell premium content
If Boxee provides the on-demand viewing we've all been waiting for, in addition to the helping us discover new content that we want, Boxee could sell downloads, rentals, individual channels (like a la carte pricing IPTV has been promising).
You can even leverage the social networks that Boxee is tapping into. When a friend buys a program, you could let them share a version that has commercials in it. Potentially, a whole load of friends would be buying the same content.
5. Launch an app store for plug-ins
Similar to how Apple does it with the iPhone. They provide value in the being the operating environment. If they can make plug-ins easy to buy and install, people might do it, but there are major hurdles to clear in order to get people to pay and download anything. Depending on how the above strategies play out, you may still have only a core of users who dowloaded Boxee already, in which case they would be more likely to pay for add-ons. I'm not sure exactly what those add-ons would look like, but that's why it's an app store and not a feature request. This is can be considered a modified 'freemium' model.
When I first wrote these down, I thought they were groundbreaking (or at least creative). Are they still that way? I'm not as sure. When I finally get to my post about the ideal mediacenter (based on technology that is around today), it will be more clear where I'm coming from.
However, Boxee's focus on Apple and Linux gives it a great foundation with people who are generally ready to find and install software. It also makes a bet on Boxee look a lot like a bet on Apple. The only real concern is whether they might be too early.
As always, readers, the floor is yours. What do you think?
Image via CrunchBaseImage via CrunchBaseVery few people that I know have Macs or run Ubuntu (Linux). Otherwise, I would have written about this program earlier.
Boxee is a great program that brings content from your computer and the internet to your computer. It's very easy to use, and though still in an alpha (read: very early) stage, it runs reliably with video quality as good as your sources. The major drawback is that it only runs on Apple or Linux machines (you can also hack it onto an AppleTV pretty easily). Frankly, this program has had me checking out how cheaply I could get a Mac Mini on eBay to plug into my TV (not cheaply enough, I might repurpose an old windows PC with linux, though a proper video card is expensive and might be tough to make work). Currently, I'm using a DVI to HDMI cable from my Macbook Pro to get the video onto my TV--it works great. The Apple Remote works to easily browse through the interface to access the different content. Also, you can pull in video RSS feeds, like the TED conference videos.
In addition to the typical mediacenter features, it has social aspects as well. You can set up friends (yes I have invites, just ask!) and recommend shows that you watch to friends with boxee or connect it to twitter to tell the world how much you loved $100 Baby.
Overall, the features of this product are great, assuming you already have hardware that can run it. For more on how to use Boxee check the links at the end of the post. Here's a video intro:
More importantly, it's part of the trend towards getting your tv to act as the on-demand device that was promised in that IBM commercial that I referenced when I first wrote aboutHulu. This is an amazing trend and one that I have been looking forward to for years. Every major network has full length episodes online. The NCAA streamed March Madness games live online last year (though not in HD, which made it tough suboptimal when I plugged my computer into my TV via VGA). Meanwhile, nearly everyone has a horror story of dealing with the cable company that has a monopoly on providing your service. Maybe Boxee (along with all of the recent set top boxes being made) can be the beginning of a major change in the way we treat our cable infrastructure. This is a topic that I've been meaning to bang out a post about for a while. So, I'll stop here for now.
Boxee raised $4MM from some very respectable VCs in Fred Wilson from Union Square VenturesBijan Sabet from Spark Capital to join its board. So, next up for Boxee is to find revenues. I have a lot of ideas about how they could make it happen, which is the topic of another post that has been in the works for a while (and that I've been telling anyone who will listen, along with what the ideal mediacenter looks like). Not surprisingly, Fred is anti-hardware for Boxee the company (but loves the mac mini as a mediacenter), so that's out of the picture.
So, if you have a mac or run linux, let me know and I will happily send you an invite to Boxee!
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